60% of Kanye fans just got rugged, are you alright? Whales are dumping, insiders are cashing out, and the devs built a hidden wall to sell into your FOMO. It’s the biggest celebrity coin trap we’ve seen since Trump, Melania, and $LIBRA.X ( ▲ 1.92% ).
Here’s what we got for you today:
⭐ 5 Things You Shouldn’t Miss
🌊 Despite Bitcoin now trading around $113K, a growing list of tech, finance, and political power players are all betting on a million-dollar Bitcoin: Armstrong (Coinbase CEO), Dorsey (Block Co-founder), Cathie Wood (Ark Invest), Scaramucci (SkyBridge), even Eric Trump → all calling for massive BTC upside. An unusual alliance.
🔥 Plasma x Binance Earn: first on-chain $USDT.X ( ▼ 0.02% ) yield product now live for 280M+ users. They're giving away 100M XPL tokens to early users. Just deposit USDT via Binance Earn, your funds will go on-chain & start earning yield. With Tether, Circle, and Stripe, the next battlefield is stablecoin chains.
🦊 Officially, MetaMask just launched its native stablecoin: $mUSD, issued by Bridge (part of Stripe), it’s rolling out on Ethereum + Linea for 100M+ MetaMask users. You can use mUSD to buy crypto (on-ramp), swap / bridge, pay in real life with a MetaMask debit card. First self-custodial wallet to launch a native stablecoin.
💰 Verb Technology, a Nasdaq-listed firm, just bought $713M Toncoin & renamed itself “Ton Strategy Company.” $TON.X ( ▼ 1.63% ) now joins $BTC.X ( ▼ 4.94% ), $ETH.X ( ▼ 5.41% ), $SOL.X ( ▼ 5.51% ), and others in the list of crypto treasury assets. But TON price is flat or slightly down after this news. Despite these, Verb’s stock surged 120% in a month immediately.
🧊 U.S. federal judge officially unfroze $57.6M USDC linked to the controversial $LIBRA.X ( ▲ 1.92% ) memecoin rug pull. FYI, this is the token boosted by President Javier Milei in Argentina then crashed 97%. The court gave Davis and Chow a small win. But the LIBRA case is still a cautionary tale for every celebrity-backed memecoin hype.
🚨 $YZY is The Next Case Study in How NOT to Chase Celeb Hype
Yep, it finally happened. On August 21, rapper and controversy magnet Kanye West officially launched his own memecoin: $YZY.X ( ▲ 0.27% ) → and the crypto crowd went full FOMO mode.
What happened?
$YZY.X ( ▲ 0.27% ) launched on Solana early morning, instantly stealing all attention in crypto.
Within just 1 hour, market cap exploded from $200M → $2B, peaking at $3.2B.
That’s a 10x spike in less than 60 minutes.
👟 From "No Coin" to YZY Token? Kanye West’s Meme Coin Plot Leaks
Remember when Kanye West (Ye) turned down $2M to launch a memecoin in Feb 2025 and the crypto community called him a “man of principle”?
Yeah… that didn’t age well. Sources say Ye is launching a token: YZY
Coindesk reports Ye’s new token, YZY, is in the works.
The idea? Use crypto as a payment workaround after Shopify banned his store due to his Nazi-related statements.
YZY is set to be the official payment token on Yeezy’s website for merch, shoes, etc.
Originally scheduled to launch on Feb 20, the team pushed it to Feb 21, 2025.
70% of the supply goes to Kanye West. Ye’s empire has been in freefall since 2022:
Lost deals with Adidas, Balenciaga, and others due to:
Anti-Semitic remarks
Support for Hitler
Sexist statements
Feb 2025: Ye declared himself a Nazi on X and sold T-shirts with the symbol.
That move got his Shopify store shut down → cutting off Yeezy’s e-commerce pipeline.
Now, he’s turning to crypto. YZY drops right when the celebrity memecoin market is exploding, led by:
Donald Trump’s $TRUMP.X ( ▼ 2.64% ) and $MELANIA.X ( ▼ 2.68% ) tokens → hit multi-billion caps
Other celeb coins include:
Cardi B
Errol Musk
Enron revival coin
Rus (Vine founder)
These tokens are often accused of being pump-and-dumps, riding fan hype and dumping on retail holders.
Kanye wants to mirror Trump’s TRUMP coin success → where personal token holdings could turn into millions in profit.
🟡 What is YZY Coin? Kanye’s Not Just Playing Memes
YZY is the core of Kanye West’s new finance project: YZY Money. Here’s what it actually includes:
YZY - the main token powering the whole ecosystem
YE Pay - an upcoming payment platform for e-commerce
YE Card - a crypto debit card in the works, supports YZY + USDC
20% - Community airdrops & ecosystem
10% - Liquidity
70% -Yeezy Investments LLC
(Vested in stages: 3 months, 6 months, 12 months)
🗣️ Crypto Community Reacts to Kanye’s YZY
After Kanye West’s $YZY.X ( ▲ 0.27% ) memecoin went parabolic (from $200M to $3.2B cap in 1 hour), the community started digging and they’re not exactly buying the hype.
Many in crypto see this as another celeb memecoin cash grab, part of the wave that started in 2024. YZY fits the same pattern.
Analysts found YZY is heavily insider-controlled. It shares worrying similarities to $LIBRA.X ( ▲ 1.92% ), the notorious rug from Argentina’s Milei circle.
💸 YZY Liquidity Games: Devs, Degens & $M Bags (Data via Lookonchain)
Wallet 5wbbjk (allegedly the dev) added 30M YZY into the YZY–USDC pool on Meteora, setting the range at $3.17–$4.49:
That range = a massive resistance wall
Dev pocketed $8.4M in fees from that single move
Notable players & trades as shown here:
YZY’s devs launched 25 different contracts, all named YZY, then revealed the “real one” later. The so-called “anti-sniping” tactic felt more like a gimmick, and the community called it out.
Wallets linked to the team placed sell walls for 30M tokens between $3.17 – $4.49. It looks like they’re planning to offload bags if retail pumps the price again.
Some are questioning the legitimacy of YZY:
Rumors say Kanye’s X account may have been hacked or even sold to the team behind YZY.
No clear confirmation it’s really Ye behind it all.
Even OGs get caught slipping. This morning, Arthur Hayes, Co-Founder of BitMEX, jumped into the YZY hype with this tweet:
Then by 1:30 PM… the tone flipped: Someone stop me next time from FOMOing these shitter coins 😅
Two wallets identified by Dethective pulled out $23M in profits from just $YZY and LIBRA. These wallets were prepped before launch, only sniped YZY and LIBRA, and never touched other tokens.
→ This strongly suggests insider knowledge, not chance.
Bubblemaps reports the first buyer of $YZY was Naseem, the same trader who made $100M+ on $TRUMP earlier this year. Naseem bought $250K of YZY on Aug 21 →
Cashed out $800K profit
Still holds $600K worth of tokens
Here’re final scorecards:
Total wallets trading $YZY today: 56,050
One-way traders (only buy/sell): 25,166
Two-way traders: 30,884
In profit: 11,759 wallets (38.07%) — most under $500
Big winners:
406 wallets made over $10K
5 wallets made $1M+ (2 new wallets, 1 confirmed insider)
Losers:
Over 60% of traders are down
Most lost between $1–500
1 unlucky wallet lost over $1M
Celebrity coins made headlines in 2024 but most fizzled out hard. TRUMP, MELANIA, LIBRA (Argentina) - all down 90%+
→ Now $YZY.X ( ▲ 0.27% ) joins the club with wild launch, insane volume, and wrecked retail.
And no, even Arthur Hayes isn’t immune. Some big names in crypto admitted they knew Kanye’s token was coming early. But several chose not to participate citing ethical concerns
$YZY may just be the latest chapter in a growing pattern of celebrity coins as insider profit machines.
🧐 China M2 vs. US Dollar. Is BTC More Correlated to Yuan Liquidity?
Let’s flip the script. Everyone watches the Fed and USD printing, but the real alpha might lie in China’s M2 supply.
Still, here’s what the data says about USD dominance & BTC price moves:
1️⃣ When the US Share of Global M2 Shrinks, Bitcoin Pumps
2011:
US % of global M2 drops from ~16.8% → 15%
BTC jumps from a few bucks to $30+
2017:
US % drops from 18.5% → 17%
BTC goes from $1,000 → nearly $20,000
→ When USD liquidity weakens, Bitcoin becomes the go-to hedge. Global money looks for harder assets, BTC is often first in line.
2️⃣ What Happens When China Prints Faster Than the US?
It’s not just the Fed that matters. When China ramps up liquidity faster than the US, Bitcoin doesn’t just rise, it goes vertical.
Example to verify:
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This newsletter is for informational purposes only and should not be considered investment advice. Traders should conduct thorough research, understand the risks, and carefully evaluate their decisions before investing in cryptocurrency.
